In the digital age, most of us are on social media personally. So when it comes to our businesses, we think we have it all figured out. But there’s a big difference between using social media for fun and using it to drive results.
Whether you’ve got things figured out for your business or you’re still discovering what works and what doesn’t, here are our five tips for making your business stand out on social media.
1. Reset Your Mindset
Consider what you’re using social media for. If you’re relying on social posts to drive sales and conversion, that’s not necessarily wrong, but you may benefit from thinking about it a different way. According to Sprout, 80% of Social Marketers said their main goal was to increase engagement across all channels.
2. Consider Influencers
Now, we’re not talking about the Kardashians, but consider local level influencers as you build your brand’s image. Did you know 50% of customers rely on influencer recommendations? Think about people you’d be proud to partner with and reach out—it could be a win-win for both of you!
3. Engage, Engage, Engage
You learned in tip number one that engagement should be one of your big goals on social media—but you have to remember the importance of engaging back! This can make the difference between someone feeling neutral toward your brand and earning a lifetime of loyalty. If someone has a positive experience with your brand on social media, they’re way more likely to spread the word to friends and family. Hello, organic growth!
4. Go for Video
It’s pretty easy to choose photography that captures your brand spirit and stick to that on social media, but if you want more reach, it might be time to give video content a try. Social media users are 40 times more likely to share video content than any other kind. Create short videos your customers will love to watch… and then love to share!
5. Channel Your Energy, Well, Everywhere
You may think it’s enough to just stick to one or two platforms and not branch out across the board, but that’s not the case. Each platform is good for a unique purpose. Facebook remains the most used platform, but lesser-thought-of channels like Pinterest could garner big growth for your brand. And don’t forget to use stories whenever possible!
If you’re still searching for a social media strategy that works, drop us a comment or an email—we’d love to help your brand stand out!