Why Investing in your Organic Social is Essential & Effective
In 2024, it’s a no-brainer to say that every brand or business, no matter how large or small, should be on social media. But simply having a presence just doesn’t cut it – investing in your organic social is crucial when it comes to reaching your audience and encouraging engagement!
Social Media User Trends + Statistics
In the last few years, we have seen the world of social media change with so many different platforms emerging and evolving. Right now, there are more ways than ever before to connect with your audience members, no matter their demographic. Both Millennials and Gen Z look to social media to gather their opinions on world events, pop culture, and brands and businesses.
Gen Z vs. Millenial Social Media Habits
Keep reading for the scoop on why investing in your organic social media is a must in 2024!
Establishes Your Brand’s Cred
Creating and posting organic content to your social media platforms can help you express your brand’s values, mission, and industry expertise in a down-to-earth way. Studies show that many social media users form their opinions on a brand or business based on that brand’s social media presence. Organic, non-paid social efforts help to establish authenticity and authority in a genuine way.
Builds Your Community
By being active on a wide range of social platforms, you have the opportunity to establish and engage with your community. Through posting content that engages your audience and encourages them to interact with your content, you have the opportunity to build brand loyalty. It’s shown that millennial and gen z social media users are more likely to form their opinions of a brand or business based off of an authentic user review than an industry expert’s opinion! Building up your community through organic social efforts is a great look for your brand or business.
Maintains Customer Care
When people have questions about a brand or business’s product or services, chances are they reach out via social comments or DMs. Maintaining a strong presence on social media will help to make your brand seem approachable and accessible, letting your audience know they can ask those questions which in turn helps to facilitate effective customer care and engagement.
Low Cost, High Reward
Focusing on organic social content can help yield high results (such as community building, audience engagement, and more) for low financial effort. Posting to your brand’s social media platforms is free – why not try to reach your audience that way!
Ready to give your brand or business’s organic social the love and attention it needs?
Beachwood Creative offers full service social strategy and management in addition to our content creation studio. Contact us today to get started!
