Client: Archer (formerly Country Archer)
Project: Brand Refresh Visual Campaign
Scope: Creative Direction, Casting, Location Scouting, Photography (Studio + Lifestyle), Website & Content Library
The Vibe
Country Archer dropped the “Country,” leveled up the packaging, and became just—Archer. Still the same obsession with quality cuts and real ingredients, but now with a bolder, cleaner look built for shelves, screens, and sport bags across the country.
The Challenge
Tell a new brand story that speaks to the modern parent. The one doing Whole30-ish meal prep on Sundays and soccer carpool on Mondays. The one who wants high-protein, low-BS snacks that are clean, convenient, and just…cooler.
We needed to bring Archer’s new visual identity to life in a way that felt aspirational, relatable, and unmistakably premium.
How We Did It (And Why Our Studio Now Smells Like Jerky)
- Cast With Intention
We didn’t just scout “talent.” We built a cast that embodied the modern active family—busy, health-conscious. - Designed a Lifestyle, Not Just a Shoot
We tapped into the before—the gear-up moments in kitchens and hallways when cleats are getting laced and snacks are getting packed. Baseball was the backdrop, but the story was all about real families on the go. We styled kids in uniforms that echoed Archer’s new brand palette and made sure that jerky had a natural place in every duffel, backpack, and pantry.
- Location, Location, Location
From an on brand kitchen backdrop to a curated couch moment, to a custom-built pantry setting in our studio—we controlled every backdrop for brand-perfect consistency across the board. - Shot for Every Scenario
Office snack drawer? Covered. Pantry organization moment? Got it. Pre-practice protein boost? Yep. We planned and produced a visual campaign with enough range to fuel an entire relaunch—from retail decks to the new website, and everything in between.
The Result
A robust content library engineered for scale. From hero images to in-feed stories, every shot supports Archer’s evolution from legacy snack brand to category-defining lifestyle staple. The visuals feel modern, clean, and quietly powerful—just like the new packaging.
We helped Archer show up like the powerhouse they are. Clean protein, clean design, and a campaign that hit harder than a walk-off home run.
