Client: Pinkie Pads
Project: Content Creation for Pinkie Pad’s Rebrand & Website Launch
Scope: Casting, Styling, Art Direction, Prop Sourcing & Styling, Photography (Studio + Lifestyle)
The Vibe
Think: bright aisles, bouncy energy, and so much teen spirit. Pinkie Pads came to us with a bold new look, and we were tasked with bringing it to life across their website and content library—without losing the authenticity their tween and teen audience loves. Basically, we had to make this feel cool enough to share on Insta but polished enough for a retail pitch deck.
What We Did (Besides Hauling 12 Baskets Full of Aesthetic Snacks)
- Scouted Real Teens
Not models who look like teens. Actual teens. We built a cast that felt fresh, diverse, and totally at ease talking about their periods. Yes, they made playlists for the shoot. Yes, we listened.
- Styled the Shelves (and the Carts)
We turned Target, Walmart and Walgreens into mini mood boards. Every cart, basket, and background item was carefully selected to vibe with Pinkie Pads’ brand palette and lifestyle positioning. Think complementary colors, cool-girl clutter, and subtle product placement magic. - Studio Meets Real Life
In-studio, we got the money shots: bold, clean, ready for retail. We styled baskets, created eye-catching patterns, even built bathrooms to capture the perfect shelfie shots. We created scroll-stopping, swipe-right content for their site, socials, and everywhere else they live online.
The Result
A library of images as versatile as their products—optimized for web, social, DTC, and retail sites. Plus, a launch-worthy brand presence that feels effortless, even though it took a team of 6, three carts of props, and one emergency Starbucks run to pull it off.
We made pads feel like something you’d actually want to post about. And that’s kind of the point!
