Case Study: Koia Lifestyle Photography
Client: Koia
Project: Lifestyle Content for Website & Digital Platforms
Scope: Model Casting, Location Scouting, Art Direction, Photography (Lifestyle)
The Vibe
Plant-powered energy meets real-life momentum. Koia wanted to showcase their protein shakes in authentic, everyday settings that resonate with their health-conscious, active audience. Our mission was to create lifestyle imagery that felt genuine, vibrant, and aligned with Koia’s brand ethos.
What We Did (Besides Sipping on Koia for ‘Research’)
- Scouted Real People, Not Just Models
We cast a diverse group of individuals who embody the Koia lifestyle—mindful, active, and health-focused. From yoga instructors to urban commuters, each person brought their unique energy to the shoot. - Chose Authentic Settings
We selected locations that mirror Koia’s versatility—from high rise apartments to serene gym environments. The goal was to depict Koia as the perfect companion, whether you’re post-workout or on-the-go.
- Captured Genuine Moments
Our photography focused on candid interactions—sipping Koia after a workout, grabbing a bottle during a busy day, or simply enjoying a moment of refreshment. Each image was crafted to feel spontaneous yet brand-aligned.
The Result
A cohesive set of lifestyle images that seamlessly integrate into Koia’s website and digital platforms. The visuals not only highlight the product but also tell a story of balance, health, and everyday vitality.
