Case Study: Koia Cereal Milk
Client: Koia
Project: Teaser Campaign for Cereal Milk Protein Shake Launch
Scope: Art Direction, Food & Prop Styling, Photography (Studio), Creative Strategy
The Vibe
Think: Saturday morning cartoons meets grown-up wellness goals. Koia was dropping a trio of cereal milk-flavored protein shakes—Fruity, Cocoa, and Cinnamon—and needed visuals that tasted as good as they looked. Our job? Capture the nostalgia of childhood breakfasts with a fresh, elevated edge worthy of the wellness aisle and the explore page.
What We Did (Besides Getting Splashed in the Face with Fake Milk)
- Built a Splash Studio
We engineered the ultimate fake milk setup to capture those gravity-defying pour shots. It took patience, precision, and more than a few bloopers, but the result? Mouthwatering imagery that made you do a double take. - Styled the Cereal Dream
Each flavor got its own vibe: fruity rainbow chaos, rich cocoa moods, and cozy cinnamon swirls. We sourced cereals, faked milk, and styled every sprinkle, splash, and shadow to feel intentional yet effortless. The magic was in the details.
- Designed for Scrolls and Sends
These images weren’t just for Instagram. They were featured on Koia’s website, used for launch emails, and included in PR boxes that went out to influencers and media—including one that got posted by Kim Kardashian. No big deal.
The Result
An eye-popping set of assets that helped Koia launch with buzz. Social-ready, web-optimized, and PR-polished. We brought the flavor fantasy to life, and made plant-based protein feel like a treat, not a chore.
