Launching new products for Primal Kitchen is always a moment — and this time we were supporting not one, but two big rollouts: their new Polynesian and Creamy Sriracha sauces, plus an entire line of grass-fed salad dressings.
First stop: the studio.
We focused on bold, craveable food pairings that let each sauce and dressing shine. Think glossy Polynesian brushed over grilled chicken, creamy sriracha drizzled over thick wedge fries, fresh salads tossed generously in the new grass-fed dressings. Tight macro shots. Controlled pours. Fork dips. And fun flavor moments that make you pause mid-scroll.
The goal wasn’t just to show the bottles — it was to show what dinner looks like with them.
Then we moved into a kitchen setting and brought in a mom and daughter to ground everything in real life. Before-school lunch assembly. Dressing drizzles before sitting down to eat. Laughter at the counter dipping pizza in dressing. We kept it natural and warm — authentic in-home use cases that feel relatable but still elevated. Because Primal Kitchen lives in real refrigerators, not just styled sets.
And finally, we took it to retail.
We shot inside Whole Foods Market to capture the dressings exactly where shoppers will discover them. In basket moments. Hand reaching for the bottle. Real aisle context with recipe focused ingredients.
By the end of the production, Primal Kitchen walked away with a full launch-ready content library: studio flavor moments, lifestyle kitchen storytelling, and retail validation.
Three environments. Two major launches. One cohesive visual system built to support social, paid, email, and in-store storytelling.
