At Beachwood Creative, we LOVE creating stunning content for bold brands and our recent shoot for KOR shots was no exception! KOR is a sunny, Malibu California based wellness brand specializing in delicious juices, formulated to naturally energize and hydrate with ingredients such as ginger and turmeric. They shipped their product to our studio here in Columbus, Ohio and we got to work creating all of the vibrant, sunny vibes in the studio.
KOR sent us four flavors from their Hydrate collection – Superfood Quench, Tropical Punch, Citrus Refresh, and Orange Ginger. The goal of the shoot was effectively capturing these refreshing and nourishing beverages that not only quench your thirst but also replenish your body with essential nutrients. For the individual product shots, we leaned into the natural ingredients vibe and incorporated fruit slices that represent each flavor. The studio smelled delicious during this shoot with all of the freshly cut citrus!
The focus of these particular KOR products is hydration, so we made sure to incorporate that theme into the shoot as well. In the studio, we created some “work out” inspired scenes with prop placement, showing that KOR is a great option to quench your thirst when working up a sweat! We also had some fun with water, creating a water droplet effect.
Check out the project on Behance: Case Study: Kor Shots :: Behance
