We built a creative direction centered on aspirational Cali energy! Our team was tasked with bringing to life a premium launch library crafted to match the significance of Brinkley’s debut into Erewhon. This shoot featured golden pancakes, cinematic pours, clean styling, and the result was a suite of visuals that make you crave a forkful instantly!
Engineered Epic Syrup Pours
Syrup pours are technical: consistency, height, flow rate, angle—it all matters.
We tested multiple syrups, multiple viscosities, and ran several “pour rehearsals” to ensure every ribbon of syrup caught the light just right. Every pour was controlled chaos in the best way.
Shot for Consistency, Designed for Versatility
The visuals feel cohesive: warm, bright, elevated.
But within that, each setup offers its own moment—hero stacks, pour sequences, bite shots, textures, lifestyle scenes.
A polished library built to fuel website banners, in-store assets, social, paid ads, and PR.
Brinkley’s now has a polished, Erewhon-worthy content suite—one that celebrates their better-for-you ingredients, their indulgent texture, and the joy of a perfect syrup-drenched bite.
