Client: Crimson Cup Coffee & Tea
Project: Seasonal Drink Promo Photography
Scope: Concepting, Styling, Photography, Stop Motion, Multi-Use Content Creation
The Vibe
Crimson Cup is more than just a coffee roaster—they’re the behind-the-scenes powerhouse helping indie coffee shops across the country brew better, sell more, and stand out. One way they do that? Seasonal drink specials that spark curiosity and drive sales.
Our job? Make each drink look so good that when placed on a sign, it stops cars driving by a coffee shop
The Mission
Every season, we team up with Crimson Cup’s beverage innovation crew to bring their newest drink specials to life. We shoot eye-catching promo photos and stop motions for each drink that are used in cafes nationwide—from sidewalk signs to digital menus to social feeds.
These images aren’t just pretty—they’re selling tools.
What We Did (Besides Tasting Every Drink…for Research)
- Shot On-Site at Crimson Cup’s Innovation Lab
We turn their lab into a full-blown photo studio, collaborating closely with their team to capture each drink at its freshest, frostiest, most drool-worthy state. - Styled Each Drink to Match Its Flavor Profile
Whether it’s a campfire mocha, a peppermint latte, or a caramel apple cold brew, we tailor each set with colors, textures, and props that instantly communicate flavor—so even someone driving by at 35mph knows what they’re getting into.
- Designed for Yard Sign Impact
These aren’t flat lays for Instagram—they’re bold, clean, in-your-face images made to be printed big. We compose every shot with negative space, strong lighting, and color contrast to ensure it pops whether it’s on a menu board or a directional sign - Captured Stop Motion for Social
We animate every drink, too—syrup pours, whipped cream swirls, sprinkles falling just right. The result? Scroll-stopping, high-energy content shops can post across their platforms.
The Result
A seasonal library of promotional drink imagery and stop motion content that Crimson Cup shares with hundreds of partner shops. The visuals boost visibility, support sales, and help every local café look like a million bucks.
The sweet truth?
From concept to cup, we make every drink promo impossible to scroll (or drive) past—and even harder to resist.
