Case Study: Holy Kakow
Client: Holy Kakow
Project: Studio Photography Library – Flavored Syrups
Scope: Concepting, Mood Boarding, Ingredient Sourcing, Food & Prop Styling, Photography (Studio)
The Vibe
Holy Kakow makes syrups that are anything but basic—28 bold, organic, flavor-packed bottles designed to elevate coffee, cocktails, and anything else you’re mixing up. So when they asked us to create a new suite of images, the challenge was clear: Make every single syrup stand out.
The Mission
Create 28 distinct, scroll-stopping, flavor-forward visuals that make you taste the product before you even read the label.
No templates. No shortcuts. Just one-of-a-kind scenes that visually told the story of each syrup—whether it was Butterscotch, Strawberry or White Chocolate
What We Did (Besides Memorizing the Names of 28 Syrups)
- Concepted Each Flavor Individually
This wasn’t a copy-paste kind of shoot. We built mood boards for every syrup, crafting custom color palettes, ingredient pairings, and visual hooks to bring each bottle’s personality to life. - Sourced a Produce Department’s Worth of Ingredients
From chili peppers to star anise to fresh lavender lattes—if it helped tell the flavor story, we found it, styled it, and made it pop. We sourced, cleaned, sliced, styled, and styled again. Nothing was random, everything had a reason.
- Styled for Impact
Bold backgrounds. Vibrant ingredients. Thoughtful placing and just the right amount of chaos. We created a visual style that felt energetic, playful, and premium—without ever distracting from the hero: the syrup. - Shot for Consistency, Designed for Discovery
While each scene was unique, the overall look still felt cohesive. Think: a colorful gallery of flavor, with enough visual variety to keep you scrolling, clicking, and craving.
The Result
A striking visual library of 28 unique product images—each one a mini flavor story, bursting with color, energy, and shelf appeal. Holy Kakow now has a full studio suite to fuel their website, social media, and wholesale materials, with a look as bold as the syrups themselves.
