Case Study: Hot Pot Queen
Client: Hot Pot Queen
Project: Bold Studio Photography for Web and Social
Scope: Art Direction, Food & Prop Styling, Photography (Studio), Set Design
The Vibe
Think: unapologetically bold, deeply flavorful, and not for the faint of heart. Hot Pot Queen is known for bringing The Biggest, Boldest Sichuan Flavors in the World—and they wanted visuals that hit just as hard. Our mission? Build a visual feast where the sauce was the star, with a studio setup that matched the brand’s heat and swagger.
What We Did (Besides Sweating Over the Spice Levels)
- Built a Bold Color Story
We used vivid, minimal backdrops to match the intensity of each sauce—red-hot, golden and rich. The styling was clean but loud, letting the flavors do the talking without any distractions.
Staged a Studio Feast
We prepped and styled dishes that looked like they came straight off a family-style table in Chengdu. Noodles, dumplings, greens, proteins—all dripping in flavor and begging to be devoured. Every dish was designed to make the sauce shine.Made It Crave-Worthy
From glistening chili oil drips to sizzling stir-fries, we captured the heat, texture, and mouthwatering magic in every shot. Whether you’re into dipping or drenching, these images made one thing clear: this sauce doesn’t mess around.
The Result
A drool-worthy suite of images that brought Sichuan heat to the studio. From clean product shots to flavor-packed dishes, the visuals delivered major impact for web, social, and retail. Big flavor, big energy—just like the brand.
