Client: Kooshy
Project: Product Launch Campaign – Panko Breadcrumbs
Scope: Creative Direction, Food & Prop Styling, Ingredient Sourcing, Photography (Studio), Stop Motion
The Vibe
Kooshy is bringing the crunch—with a line of panko breadcrumbs designed for modern kitchens and better-for-you foodies who want texture without compromise. These aren’t your grandma’s breadcrumbs. So when they came to us to launch the line, we knew we had to ditch the traditional recipe card aesthetic and serve something bold, modern, and wildly appetizing.
The Mission
Make breadcrumbs feel exciting. Sexy, even.
And make sure that every shot—from crispy cutlets to golden mac and cheese—makes people want to lick their phone screens.
What We Did (Besides Cooking Cutlets Behind Our Studio to Avoid A Grease Fire)
- Styled the Crunch
We made chicken cutlets that could stop traffic. Shrimp that snapped. Mac and cheese with the perfect breadcrumb top layer. Even salads got the Kooshy treatment—lightly dressed, heavily styled, with a cascade of crunchy golden goodness. - Got Very Serious About Food Styling
This wasn’t just about placement. It was about texture, sheen, and angles that captured every crispy detail. We worked with our food stylist to get those golden brown edges just right—because no one wants to see a soggy breadcrumb. - Shopped Like Chefs
Ingredient sourcing was half the project—fresh herbs, vibrant greens, camera-friendly proteins. We treated the grocery list like a prop list, handpicking every element to support Kooshy’s elevated-but-approachable vibe.
- Shot Like It’s 2025
Harsh lighting, sharp shadows, modern palettes. We went contemporary with the visuals—nothing soft, nothing too safe. Just bold, contrasty compositions that let the texture shine. - Created Worlds Around the Crumbs
Pantry scene? Check. Tabletop for dinner vibes? Yep. Casual kitchen counter moment? Absolutely. Every setting gave the product context—and personality. - Played with Stop Motion
Crouton crunches, chicken parm perfection, and a mac and cheese pull that almost felt too satisfying. We brought energy and playfulness into the mix to show off Kooshy’s versatility and brand voice.
The Result
A punchy, modern campaign that feels fresh off the test kitchen. From craveable stills to kinetic stop motion, Kooshy now has the content it needs to launch in style—whether on shelf, in-feed, or on the homepage.
TL;DR?
We turned breadcrumbs into the main event—and made crunchy the new cool.
