Case Study: Kor Shots Hydration
Client: Kor Shots
Project: Content Creation for Hydration Beverage Launch
Scope: Art Direction, Prop Styling, Ingredient Styling, Photography (Studio + Splash), Concept Development
The Vibe
Think: juicy, fresh, and straight-from-the-ice-cold-cooler energy. Kor Shots—known for their gut-loving cold-pressed shots—launched their very first 16 oz hydration drink, and they needed visuals that looked as refreshing as the product tastes. This was about more than just pretty pictures—we had to capture the feeling of that first sip on a hot day.
What We Did (Besides Getting Soaked… Again)
- Styled the Sip
Each SKU got its own ingredient-forward scene, styled with the fruits, herbs, and citrus that inspired the flavor. We kept it bright, natural, and punchy—making sure you could practically taste it through the screen. - Splashed and Chilled
We created water splash magic in-studio (without shorting out any lights, we promise). Then we brought the cool factor—literally—by staging the drinks in icy coolers, with that crisp “pull one out and crack it open” kind of energy. Hydration never looked so good.
Set the Scene
From post-workout refresh to beach day must-have, we built visual moments that answered: “When would I reach for this?” Each scene gave life to the product’s vibe—clean, natural, and totally thirst-quenching.
The Result
A vibrant set of visuals that made a splash (pun intended) across Kor’s digital channels. Ingredient-driven, lifestyle-ready, and scroll-stoppingly crisp. This launch said: hydration is here—and it’s cool.
