Case Study: Plantiful Kitchen
Client: Plantiful Kitchen
Project: Brand Photography for Rebrand & Website Relaunch
Scope: Art Direction, Prop Styling, Set Design, Photography (Ecommerce + Lifestyle)
The Vibe
Think: warm, welcoming, and charmingly colorful—just like the products. Plantiful Kitchen came to us with fresh new packaging for their plant-based bread, bagels, and buns, and a brand refresh that deserved visuals to match. Our goal? Create a suite of images that felt equal parts homey and elevated, designed to live beautifully across web, ecommerce, and social.
What We Did (Besides Eating a Concerning Amount of Bagels)
- Styled for the Scroll
We captured clean ecommerce shots with playful, colorful backdrops that highlighted the packaging redesign—no clutter, just charm. Each backdrop was thoughtfully chosen to complement the product and create a cohesive brand palette. - Brought It Home
We built multiple styled kitchen environments that reflected how real people use Plantiful: easy weekday toasts, sunny weekend sandwiches, even Italian style dinner. These scenes were designed to feel natural, accessible, and effortless.
Created Evergreen Assets
From header-worthy wide shots to social-ready closeups, we delivered a full image library that works across every touchpoint. The color story kept things cohesive, the styling kept things craveable, and the bread? Always the star. We were inspired by the patterns on the packages and created our own patterns with the actual product.
The Result
An aesthetic-driven photo set that introduced Plantiful’s new look with style and substance. These assets were made to be evergreen—but they still feel fresh out of the oven.
