To support Rasa’s product launches of their Hydration Sticks and their signature Adaptogen Coffee entering Whole Foods, we partnered with the brand to produce a robust content library spanning studio, retail, and lifestyle environments. The goal was to showcase Rasa’s functional benefits, premium ingredients, and modern wellness positioning through a cohesive, multi-setting visual narrative.
Approach
We began with a clean, product-forward studio shoot designed to emphasize Rasa’s elevated packaging and functional ingredients. Using a warm, wellness-inspired palette and minimal, textural props, we captured crisp stills suitable for ecommerce, paid ads, and launch announcements. These assets established visual consistency across both product lines while giving each SKU its own moment to shine.
Whole Foods Retail Capture
Next, we captured in-store content at Whole Foods to document Rasa’s placement within a trusted natural retailer. These assets highlighted shelf presence, packaging details, and customer discovery moments—providing essential visuals for retailer support, PR outreach, and launch communications.
Poolside Lifestyle Shoot
To bring energy and approachability to the Hydration Sticks, we produced a poolside lifestyle shoot centered on summer wellness, ease, and hydration on the go. Vibrant, sun-drenched imagery showcased the product in use, reinforcing its functional benefits and positioning it as an everyday essential for active consumers.
Outcome
The final deliverables came together as a curated, multi-channel library built for high-impact storytelling across all of Rasa’s platforms. Studio polish, retail realism, and laid-back lifestyle moments merged into a cohesive toolkit that captures the brand’s functional power and its effortlessly cool approach to modern wellness.
