When Superb Bakehouse made the move from Lopus Point to Superb Bakehouse, it wasn’t just a name change. It was a full identity reset. New look. New energy. New opportunity to show up differently online.
That’s where we came in!
The goal wasn’t to “start posting again.” It was to relaunch their social presence with intention — clear positioning, consistent visuals, and content that actually drives people to stores and fills carts.
We rebuilt the strategy from the ground up.
First: the visual direction. Every month we produce a mix of studio and lifestyle photography that reflects the new brand — bright, elevated, and craveable. Clean pack shots for announcements. Styled ingredient moments. In-kitchen scenes that feel warm but modern. Content that works just as hard on a retail partner’s website as it does on Instagram.
Then we layered in video — because static alone doesn’t cut it anymore.
Each month includes:
– Recipe content that shows versatility (not just “here’s the product,” but “here’s what you can do with it”)
– Retail-focused videos that support launches and store callouts
– UGC-style clips that feel native to the feed and built for scroll
The mix is intentional. Some content builds brand. Some builds trust. Some builds conversion.
We also made sure the tone evolved with the rebrand. More confident. More distinct. Less “small local brand,” more “modern national brand.” Captions, hooks, video pacing — all recalibrated. The result? A feed that finally matches the quality of the product!
Consistent monthly content. Clear strategy. Creative that feels cohesive across photo and video. And a social presence that supports the rebrand instead of lagging behind it. Because when you change your name, you don’t just update your handle. You show the world who you are now!
