When Waay told us they wanted vintage soda ad vibes, we knew exactly where to take it. We’re talking rollerskates, high-gloss bubbles, condensation you can almost feel. That nostalgic, “pop the tab and hear the fizz” kind of energy.
We leaned fully into retro soda advertising language — bold color blocking, punchy lighting, dramatic highlights on aluminum cans. We styled with crushed ice, fizzy pours, and citrus accents that felt straight out of a 70s beverage campaign, but elevated for today’s scroll.
Big condensation droplets. Tight macro moments of carbonation racing to the surface. Slow, controlled pours into clear glasses so the bubbles could catch the light. Everything designed to make you thirsty.
We focused heavily on video, building out a library of short, high-impact clips that feel alive on social and paid. Bubbles rising in real time. Tabs cracking open. Liquid splashing over ice. Quick-cut, mouth-watering sequences that stop the scroll in the first two seconds.
The vibe? Confident. Playful. Slightly nostalgic. Fully craveable.
Waay isn’t just another protein drink trying to look “healthy.” It’s a sparkling, fizzy experience — and the content needed to feel just as fun as it tastes. Vintage soda energy. Modern protein twist. Content that pops — literally.
