Case Study: Wonderbelly x Target Retail Launch
Client: Wonderbelly
Project: PR & Social Content for Target Launch
Scope: Art Direction, Prop Styling, Set Design, Photography (In-Store + Studio), Video Content Creation
The Vibe
Heartburn relief with a side of popcorn. When Wonderbelly launched their clean-label antacids in Target stores nationwide, they needed visuals that screamed “grab this on your next Target run.” Our mission? Create eye-catching, retail-focused content that seamlessly blended into the Target shopping experience while highlighting Wonderbelly’s fun, flavor-forward identity.
What We Did (Besides Snacking on Target Popcorn)
- Styled the Aisle
We hit the Target aisles to capture Wonderbelly in its natural habitat—on the shelf, in carts, and nestled among those impulse-buy snacks. We styled baskets with heartburn-inducing favorites (hello, hot wings and soda) to playfully set the scene.
Studio Snack Attack
Back in the studio, we recreated classic Target snack moments—think buttery popcorn and personal pepperoni pizza—with Wonderbelly front and center. Each setup was designed to evoke that “oops, I bought everything” Target trip vibe, making the antacids feel like a must-have addition to your cart.Social-First Videos
To build hype, we produced a series of playful social videos that showcased Wonderbelly’s flavors and Target debut.
The Result
A vibrant suite of in-store and studio visuals that made Wonderbelly’s Target debut impossible to miss. The content not only highlighted the product’s shelf presence but also connected with consumers’ real-life shopping habits, reinforcing Wonderbelly as the go-to heartburn solution for every Target run.
