When it comes to making purchase decisions, emotions are important. As a business you want to ensure that you communicate with your customers on an emotional level. A logo by itself doesn’t share your full brand story, colors and the feelings they send are key components to creates the personality of your brand and reaches …
Defining your brand’s identity is an important part of growing and connecting with your audience. Use these resources to implement personality into your brand content!
If you’ve never thought about your brand voice, chances are that your brand is just using your voice! While that’s okay as you get started, it’s important to hone in on the unique characteristics that make your brand different and stay focused and consistent on those attributes as you grow. Why? Customers love consistency. They want to …
Discovering Your Brand Voice: A Step-By-Step Guide Read More »
