First things first: What is user generated content? It’s just what it sounds like! Content generated by your customers through engaging tactics that you can, in turn, use in your own marketing. You’ve seen this before through reviews, posts on social media, haul and unwrapping videos, etc. Think of User Generated Content as the “word of …
In the digital age, most of us are on social media personally. So when it comes to our businesses, we think we have it all figured out. But there’s a big difference between using social media for fun and using it to drive results. Whether you’ve got things figured out for your business or you’re …
If you’ve never thought about your brand voice, chances are that your brand is just using your voice! While that’s okay as you get started, it’s important to hone in on the unique characteristics that make your brand different and stay focused and consistent on those attributes as you grow. Why? Customers love consistency. They want to …
Discovering Your Brand Voice: A Step-By-Step Guide Read More »
While you may not have started counting down to the holidays yet—in the marketing world, they’re already here! We’ve already seen blogs and brands pushing their 2019 gift guides and there’s no room to fall behind.It’s easy to put holiday messaging on auto-pilot by relying on clichés (‘tis the season for cheesy emails galore!), but …
Guest Blog for Broadway + Thresher Magazine As the craft beer movement continues to gain popularity, America is becoming more and more like it was in the early 1900s. Prior to the ratification of prohibition in 1920, our beer was produced locally by a wide range of small breweries. By the 1970s America was dominated by …
Pre Prohibition Bottle Lamps Shine a Light on the Past Read More »
Article for Cbus Chic Whether you are planning a wedding or searching for the perfect wedding gift, thinking local is sure to help you make a statement. I put together a list of local companies that every bride should know. InvitationsIgloo Letterpress is a modern letterpress printer that pushes the envelope (get it?) with their innovative …
Article for Cbus Chic Short shorts, tank tops, and bathing suits are probably the last thing on every woman’s mind right now, especially with all of the ice, snow, and negative temperatures we’ve been experiencing in Ohio lately. While it doesn’t seem like it now, summer IS coming and is less than 5 months away, so that makes now the perfect …
Getting Fit in Columbus: Who to know and where to go Read More »
Article for Cbus Chic With a new year comes new opportunity to make (and stick to) new years resolutions. Many of us vow to lose weight, eat healthier, or ditch bad habits and while those are three great resolutions, why not change it up this year and resolve to shop local? Shopping from small independent retailers …
Guest Blog for Columbus CEO Magazine Columbus SOUP redefines philanthropy by creating dynamic and democratic spaces for community engagement(Editor’s Note: This is the fourth in a series of blogs from Andrea Archibald, owner of Simply Vague, on the local movement and small independent retailers in the area. Archibald profiles a new startup or small business …
Guest Blog for Columbus CEO Magazine How the Columbus Songwriters Association & Local Music Shelf are uniting area music lovers (Editor’s Note: This is the third in a series of blogs from Andrea Archibald, owner of Simply Vague, on the local movement and small independent retailers in the area. Archibald profiles a new startup or …
